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UniversityMidwestCongregation of Holy Cross

University of Notre Dame

Notre Dame, IN · nd.edu

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What to Steal

A Home Under the Dome identity positioning paired with rich photo masonry collages celebrating iconic campus traditions.

Student Life Analysis
Overall theme & tonePrestigious, Spirited & Deeply Traditional
The Catholic factorRooted in holistic growth ("Caring for the whole person"), rich campus traditions, and lifelong community belonging.
Headline strategyBelonging & Excellence ("A home under the Dome")
Visual storytellingHigh-contrast candid campus imagery, multi-image collage grids (traditions, tailgates, candlelit vigils), and student performance highlights.
Belonging & communityHighlights residential community, holistic personal development, campus traditions ("Play Like A Champion Today"), global perspectives, and active student organizations.
Navigation & ease of useSophisticated dark blue and gold theme with elegant serif typography, modular photo masonry grids, and wide section dividers.
Engagement & conversionClear conversion links ("Explore Campus Life," "Expand Your Worldview") integrated smoothly within content rows.
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School Info
Identity / OrderCatholic (Congregation of Holy Cross)