UniversityPacific NorthwestSociety of Jesus (Jesuit)

Gonzaga University

Spokane, Washington · gonzaga.edu ↗

Homepage Full Site Admissions Student Life Academics LinkedInSoon

Full Site Narrative

This evaluation of Gonzaga University shows a school that leans heavily into its unique "Zag" culture. While Creighton felt like a "National Professional Powerhouse," Gonzaga feels like a "Vibrant, Mission-Driven Family." They excel at integrating "Social Proof" (live social feeds) directly into their web pages, creating a sense of a living, breathing community.

What to Steal

Embedded Social Grids. Directly proves community claims by putting student-generated content in the middle of landing pages.

Strategic Analysis

Overall theme & tone"Vibrant Community & Individual Purpose." Spirited, energetic, and person-centered. Emphasizes "Zag" identity as a lifelong bond.

The Catholic factorExplicit use of "Cura Personalis." Frames Jesuit identity through social justice and "where science meets humanity."

Headline strategyAction & Mission focused. Inspiring leads like "Zags Lead the Way" and "What Inspires You?"

Visual storytellingHigh energy. Heavy use of crowd and action shots. Balances vibrant student life with serene campus scenery.

Outcome / ROI focusStrong. Prominently features the "95% graduates employed or in service" stat using a "By the Numbers" card-based layout.

Navigation & ease of useRole-Based. Includes "Info For" dropdowns for specific audiences and clear segmentation by student type.

Conversion strategyLive Social Proof. Uses embedded, filterable social media grids on landing pages to show real-time student life.

Social strategyTikTok/Reels Powerhouse. Leans into student-led video content and "Zagfluencers" to bridge the gap to Gen Z.

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Site Info

Identity / OrderJesuit

Pages evaluatedHomepage; About; Academics; Admission; Student Life; Student Support; Student Financial Services; Visit.

Social evaluatedInstagram, TikTok, Facebook, LinkedIn, X, YouTube

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