Student Life Analysis
Overall theme & toneUrban, Dual-Campus & Experiential
The Catholic factorEmbedded through community service, urban engagement, and Vincentian values of systemic change and support.
Headline strategyDual-Campus & Urban Engagement ("DePaul Student Life - Create Your Community")
Visual storytellingCity integration photography highlighting Lincoln Park and Loop campuses, campus safety personnel, and student events.
Belonging & communityFocuses on urban living, student organizations, multicultural student centers, safety, and campus life in Chicago.
Navigation & ease of useCard-based modular layout with clear separation between Lincoln Park Campus and Loop Campus environments.
Engagement & conversionTour DePaul From Anywhere virtual tour CTA, search box ("Find the answers you need"), and interactive virtual assistant.
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Identity / OrderVincentian